Eyewear That Fits Your Style & Vision
Our patients trust us for eyewear that blends style, quality, and precision. With nearly 1,000 frames and sunglasses, there’s something for every style and budget. Our optometric assistants take the time to find the perfect fit for your face, lenses, and vision needs.
Our premium ZEISS lenses offer exceptional clarity with coatings for scratch resistance, glare reduction, and UV protection—without the premium price tag.
Enjoy frame warranties and a “try before you buy” program for total confidence in your purchase. We’re here to help with all your eyewear needs! Visit us today to get started.
On-Site Lab: Faster, More Accurate Service
Our on-site finishing lab allows us to customize your eyewear right here in our office. Your lenses go through rigorous quality control and are always held to the highest accuracy standards.
We also offer the flexibility to update the lenses in your own frame while you wait! See the difference our local expertise makes!
Premium Lenses, Without the Premium Price
We’ve partnered with ZEISS, a leader in optical technology, to provide high-performance lenses and coatings that deliver sharp, clear, and comfortable vision.
Whether you need blue light protection, anti-glare coatings, or UV-blocking lenses, we customize your eyewear to suit your everyday needs. ZEISS lenses offer:
- Scratch-resistant & anti-reflective coatings
- Blue light protection for screen-heavy lifestyles
- UV-blocking lenses for sun protection
- High-definition progressives for seamless vision
We stand by our products. Our frame and lens warranties help you get durability and peace of mind with every purchase.
Our Exclusive Eyewear Offers
We’re always offering exciting promotions to help you get the best value on your eyewear. Check back frequently for updates:
- Complete Glasses Starting at $199: Get a complete pair of single-vision glasses starting at just $199. This includes the frame, lenses, scratch-resistant coating, and a 1-year manufacturer’s warranty.
- Bifocals and Progressives from $299: Our bifocal and progressive lenses start at $299, providing you with clear vision and great value, all backed by our 2-year warranty.
- 2-Year Warranty: All frames come with a 2-year warranty, covering both the frame and prescription lenses. If there’s an issue, we’ll replace your prescription lenses at no charge.
Visit us in-store to explore our wide selection of frames and take advantage of these great offers!
Lenses for Your Lifestyle
From daily wear to specialized lenses, we tailor your eyewear to your unique needs. Whether you spend hours in front of a screen, need crisp vision for driving, or want a sleek pair of sunglasses, we’ll match you with the best solution.
Visit the ZEISS My Vision Profile to learn more about the range of lenses available to you, or talk to one of our team members about lens types and finishes for the frames you’re interested in.
Discover the Right Look for You
Finding the perfect pair of glasses should be an exciting and stress-free experience. Whether you’re looking for everyday frames, stylish sunglasses, or advanced lens technology, we’re here to help you see and look your best.
Visit us today to explore our curated eyewear collection and experience expert care from our team. Let’s find the perfect fit—book an appointment or stop by to browse!
Our Brands
Art Life
Artlife is the fusion of art and life in the optical world, dedicated to every restless mind that wanders through the world looking for inspiration.
Buffalo
Buffalo by David Bitton brings the effortless, practical, and fashion-forward attitude of Buffalo’s iconic clothing line to eyewear. Originally founded in France, and brought to Montreal more than 30 years ago Buffalo by David Bitton has expanded its versatile fashion collection to include frames. These extrordinary frames feature cutting edge styles crafted from high-quality materials, creating frames that are as unique as the individuals who wear them.
David Beckham Eyewear
A curated range of sunglasses and optical frames inspired by David Beckham's own style and global travels, designed in Italy.
EasyTwist
Life is unpredictable. Luckily, EasyTwist Eyewear gives you sturdy frames you can depend on. Twist them, drop them, sit on them; EasyTwist frames are designed to recover. Don’t let your eyewear hold you back—experience life to the fullest trust EasyTwist’s stylish and innovative glasses to keep up with you.
Elle
ELLE magazine is the go-to source for today’s fashion and trends, with 45 editions around the world. Not wanting to take life too seriously, ELLE enjoys making fashion accessible and encouraging originality in the everyday woman's life. This is demonstrated in the young, fresh, and light hearted designs throughout the ELLE eyewear collection.
Emozioni
Emozioni is a high-end, Italian-made brand of eyeglasses that offers style and elegance. The frames are made of quality materials, with an emphasis on craftsmanship. Emozioni glasses are perfect for those who want to make a statement with their eyewear while focusing on comfort. Emozioni offers a wide range of frames for men, women, and kids.
Etnia Barcelona
Etnia Barcelona is all about expressing your unique style through vibrant, art-inspired eyewear. This independent brand from Barcelona brings color to the world of glasses with natural acetate frames and high-quality mineral lenses. They're not just about making a fashion statement, though —they're committed to vision excellence, too. Whether you're after everyday wear or something more daring, Etnia Barcelona's got you covered with a wide range of bold and eye-catching designs.
Issy and LA
Issy & La eyeglasses, from the premier Parisian eyewear maker Lafont, show off bold colors, retro styles, and playful patterns. Explore inspired frames that merge French and global fashion trends for a wonderfully striking look.
John Lennon
The signature round style is unmistakably John Lennon. Built with thin frames and an authentically retro look, this line of eyewear captures the spirit of the famous Beatles frontman. Features and materials abound from these quality built frames.
Kate Spade
Kate Spade's eyewear collection features eyeglasses and sunglasses that are flirty and feminine, frames in classic styles and modern shapes with striking prints and bold color palettes. These designs will impress any fashionista.
Lafont
The heritage of French lifestyle and the celebration of Parisian beauty, together with the use of only quality materials, is the essence of Lafont.
Milo & Me
Milo & Me children’s glasses provide the perfect fit for young faces. We believe happy people make happy products and we believe we are responsible for the world of tomorrow.
Modz Kids
Modz Kids frames are the answer to parents looking for durability and affordability. Kids love them for their cool styles and vibrant colors, not to mention comfort. Parents love the frames because they're affordably priced - making a "back-up pair" a viable option. Modz Kids is a very wise choice for today's active youth!
O’Neill
O'Neill eyewear is inspired by vibrant surf culture. Explore colors inspired by the majestic oceans and soaring mountains, featuring trendy shapes and unique functionality. Our coastal style effortlessly blends a laid-back look with durable craftsmanship, giving you the freedom to embrace the water or conquer the slopes with confidence.
Oakley
Oakley invents each new product with a design philosophy called sculptural physics: the discipline of solving problems with science and wrapping them in art. Supported by an infrastructure that includes the latest tools of technology, Oakley engineers and artisans continue to expand the company’s array of product categories.
Shaw Lenses
The SHAW lens process uses a patent-pending method to model eye rotation accurately to predict distortions caused by eyeglasses. We then use that information to design a lens that reduces or eliminates the distortion other lenses can cause.
Stepper
The most comfortable fit and overall design are packaged into every frame that Stepper produces. Precision crafted and infused with technology to provide a lightweight, long-lasting eyewear pair are just some of the features Stepper glasses offer.
Superflex
From traditional to trendy, the Superflex collection boasts over 90 styles to choose from in a vast array of ladies', men's, unisex, and children's eyewear. An American brand with quality, selection, and style at the forefront, Superflex provides a frame selection for every member of the family at down-to-earth prices.
Takumi
Radiating quality while maintaining a simple elegance, the Takumi collection is a streamlined fusion of art, luxurious styling, and sophistication. Inspired by the graceful lines found in Japanese design and the enterprising spirit of the West, Takumi, meaning master craftsman, lives up to its definition.
Ted Baker
Ted Baker eyewear (a sub-brand of Tura Inc) is a quirky brand that features mixed styles of retro influences and contemporary fare. Considered a quintessentially British brand, Ted Baker eyeglass frames emphasize clean silhouettes and iconic details.
Timex TMX
Timex, world-renowned for ages in the making of precision watches, now introduces the Timex Eyeglasses Collection. Made by Kenmark Eyewear, one of the world's largest makers of eyeglasses, Timex Eyewear is well-made and comes in a large variety of shapes and colors to fit all tastes.
Tomato Glasses
Glasses for infants and toddlers, too! Made with flexible materials, these glasses are comfortable and safe for babies and kids. Tomato glasses are incredibly light and come with a standard head strap. Nose pads and arm lengths are entirely adjustable, so they’re snug yet comfy, no matter what. Give your baby a chance for great vision with glasses made just for them!
Tura
Tura is a Manhattan-based design house. They have envisioned eyewear as a fashion accessory since 1938. Their brand portfolio includes L.A.M.B., Ted Baker, Lulu Guinness, and more.
Under Armour
Under Armour sunglasses are built with the same type of performance innovation as all our gear, so they stay put and help you see clearer every time you work out or compete.
Vision Avenue
Vision Avenue frames are professionally designed by their team in Montreal. Designers, stylists, opticians, and marketing specialists work together to create a fashionable product that will adapt to everyday life. Their design is carefully considered to create a line of frames that will showcase every facial feature. Each frame is meticulously inspected by opticians to ensure the greatest comfort and fit, and all frames are named after Canadian streets!
Come Visit Us in Simcoe!
You can find our optometry practice in the Malo Professional Building on Colborne Street North. We offer plentiful parking behind our building with accessibility-friendly options available.
Our Address
100 Colborne Street NorthSimcoe, ON N3Y 3V1
Contact Information
- Phone: (519) 426-3123
- Fax: (519) 426-8594
- Email: contactus@simcoeoptometrists.com
Hours of Operation
Closed long weekends.
*From June to August, the office is closed on Saturdays. September to May, Saturday hours are 8:00am to 12:00pm.
Our Services
Brands We Carry
Check Out Our Google Reviews
“First eye exam done here. I was nervous about getting my eyes checked so I put it off for quite a long time. It was a great experience from the moment I walked into the door. The staff was kind and friendly.”
Dylan S.
“I brought my two children in to have their eyes examined at Simcoe Optometric Clinic and it was a great experience! My son was nervous to have his eyes looked at and the doctor was very reassuring and was able to perform all the tests without any issue. The staff are also very welcoming and professional.”“I brought my two children in to have their eyes examined at Simcoe Optometric Clinic and it was a great experience! My son was nervous to have his eyes looked at and the doctor was very reassuring and was able to perform all the tests without any issue. The staff are also very welcoming and professional.”
Cheryl M.
“I recommend dr Michael zona to everyone if it wasnt for him I would likely be blind in few years if I kept going to my old person thanks your office is great :)”
Angie W.
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Simcoe Optometric Clinic
- 100 Colborne Street North
- Simcoe, ON N3Y 3V1
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P: (519) 426-3123
contactus@simcoeoptometrists.com