See Why We Are Your Best Choice For Eyewear

Why do our patients make us their first choice in eyewear? Because we never stop seeking new brands and exciting designs that will inspire you. Our dispensary is curated with close to 1000 frames and sunglasses to fit every style and budget. Our Optometric Assistants take the time to find the perfect fit for your face, lenses, and visual needs. We always find the frames that keep you confident and smiling! Our highly-trained staff ensure all of your frame and lens measurements are accurate to ensure an optimal visual experience with your eyewear.

Our premium lenses and coatings from ZEISS provide you with superior optics without the premium price tag. We ensure you get the lenses, coatings, and UV protection that your eyes deserve. We strive to make every pair of glasses the best glasses you’ve ever had!

Our frame and lens warranties and “try before you buy” frame lending program are in place to ensure you are completely satisfied with your eyewear purchase. We stand by our products and are always here to address your eyewear needs and concerns.

On-Site Lab

Our on-site finishing lab allows us to customize your eyewear right here in our office. Your lenses go through rigorous quality control and are always held to the highest accuracy standards. This ensures that your eyewear provides the most clear and comfortable vision. We also offer the flexibility to update the lenses in your own frame while you wait! See the difference our local expertise makes!

Special Offers

We offer 40% off lenses on a second pair of glasses. We also have a rotating selection of feature frames that are 40% off, so a complete second pair can be purchased for 40% off. *Visit us for details.

Our value packages offer single vision glasses for $189, bifocals for $249, and progressives for $299. This pricing includes the frame, lenses, scratch-resistant coating, and 1 year manufacturer’s warranty. Second pairs are $129, all inclusive.

Lenses for Your Lifestyle

At Simcoe Optometric, we offer a variety of lens coatings and finishes that suit your lifestyle. By partnering with top-quality manufacturers across the eyewear industry, we find the right lens with the right coating to fit your daily routine. We listen to your vision needs and ensure that we customize your eyewear to provide the best solutions for your unique life.

Visit the ZEISS My Vision Profile to learn more about the range of lenses available to you, or talk to one of our team members about lens types and finishes for the frames you’re interested in.

Buffalo

Buffalo by David Bitton brings the effortless, practical, and fashion-forward attitude of Buffalo’s iconic clothing line to eyewear. Originally founded in France, and brought to Montreal more than 30 years ago Buffalo by David Bitton has expanded its versatile fashion collection to include frames. These extrordinary frames feature cutting edge styles crafted from high-quality materials, creating frames that are as unique as the individuals who wear them.

David Beckham Eyewear

A curated range of sunglasses and optical frames inspired by David Beckham's own style and global travels, designed in Italy.

EasyTwist

Life is unpredictable. Luckily, EasyTwist Eyewear gives you sturdy frames you can depend on. Twist them, drop them, sit on them; EasyTwist frames are designed to recover. Don’t let your eyewear hold you back—experience life to the fullest trust EasyTwist’s stylish and innovative glasses to keep up with you.

Etnia Barcelona

Independent brand of eyewear from Spain that has created a wide range of colors and designs for everyone who wants to express themselves: Impersonality kills.

FYSH

FYSH UK encourages you to express and embrace your individuality. Our frames are inspired by the beauty of the sea and the latest trends, with fluid styling, brilliant colors, and creative textures that let your personality shine through.

Kate Spade

Kate Spade's eyewear collection features eyeglasses and sunglasses that are flirty and feminine, frames in classic styles and modern shapes with striking prints and bold color palettes. These designs will impress any fashionista.

Kensie

Since being created in 1994, Kensie has grown to be a globally recognized brand name that offers international styling, quality, and fabrications at affordable price points.

Milo & Me

Milo & Me children’s glasses provide the perfect fit for young faces. We believe happy people make happy products and we believe we are responsible for the world of tomorrow.

Oakley

Oakley invents each new product with a design philosophy called sculptural physics: the discipline of solving problems with science and wrapping them in art. Supported by an infrastructure that includes the latest tools of technology, Oakley engineers and artisans continue to expand the company’s array of product categories.

Ray-Ban

Ray-Ban has always been durable, comfortable, and attractive from the vintage classics to the present-day trendy frames. From celebrities to your friends, Ray-Ban is always a favorite.

Shaw Lenses

The SHAW lens process uses a patent-pending method to model eye rotation accurately to predict distortions caused by eyeglasses. We then use that information to design a lens that reduces or eliminates the distortion other lenses can cause.

Silhouette

Silhouette is the leading manufacturer of high-quality eyewear, with a strong focus on rimless design—a celebrated leader with a unique commitment to design and to manufacture sophisticated eyewear.

Stepper

The most comfortable fit and overall design are packaged into every frame that Stepper produces. Precision crafted and infused with technology to provide a lightweight, long-lasting eyewear pair are just some of the features Stepper glasses offer.

Superflex

From traditional to trendy, the Superflex collection boasts over 90 styles to choose from in a vast array of ladies', men's, unisex, and children's eyewear. An American brand with quality, selection, and style at the forefront, Superflex provides a frame selection for every member of the family at down-to-earth prices.

Takumi

Radiating quality while maintaining a simple elegance, the Takumi collection is a streamlined fusion of art, luxurious styling, and sophistication. Inspired by the graceful lines found in Japanese design and the enterprising spirit of the West, Takumi, meaning master craftsman, lives up to its definition.

Ted Baker

Ted Baker eyewear (a sub-brand of Tura Inc) is a quirky brand that features mixed styles of retro influences and contemporary fare. Considered a quintessentially British brand, Ted Baker eyeglass frames emphasize clean silhouettes and iconic details.

Under Armour

Under Armour sunglasses are built with the same type of performance innovation as all our gear, so they stay put and help you see clearer every time you work out or compete.

ZEISS

ZEISS provides a broad performance spectrum in each lens category to best serve individual consumer needs. Individualized premium ZEISS freeform lenses provide the highest degree of customization in lens design and the optimal visual experience.

Our Location

You can find our practice in the Malo Professional Building on Colborne Street North. We offer plenty of parking behind our building with accessibility-friendly options available.