About Our Practice

Book Your Appointment

Serving Families Since 1947

Simcoe Optometric Clinic is eye care built with your family in mind. Since 1947, our practice has ensured that our patients find quality help to manage their eyes and vision.

We offer comprehensive eye care solutions. From adult and children’s eye exams to eye disease management and dry eye therapy, we tailor our range of services to suit your visual needs. Our large on-site dispensary and edging lab will ensure you get your quality glasses fast.

It’s time to give your eyes the care they deserve. Start by booking your appointment today, and we will take care of the rest.

Our Mission Statement

“Our goal is to provide optimal vision care for each patient through comprehensive eye exams, quality products, patient education, and superior customer service. We proudly continue a tradition of serving our community since 1947.”

Our Doctors


Dr. Michael Zona


Dr. Linda Hadaller


Dr. Amber McKnight


Dr. Allison VanBerlo


Dr. Matthew Czikk


Dr. Kaitlyn Sinclair

Our Practice Associations

Our doctors are proud to be members of the Canadian Association of Optometrists, The Ontario Association of Optometrists, and the Simcoe and District Chamber of Commerce.

A Brief History of Simcoe Optometric Clinic

In 1947 Dr. Brock Smith (OD 1943) returned to Simcoe after military service and started practicing Optometry in the back of his parents’ jewelry store on Peel Street. He once did an eye exam and then sold a pair of eyeglasses and an engagement ring to the same person on the same day!

In 1968 Dr. Alan Baldock joined Dr. Smith and together they set up practice on Robinson Street in Simcoe.

In 1974 Dr. Kathleen Pickard graduated the top of her class at University of Waterloo and joined to become what was then known as Smith, Baldock and Pickard Optometrists on Robinson Street.

In 1985 Dr. Peter Sohier (OD 1978) joined the practice and together they established a new location at 100 Colborne St. N. in Simcoe, which is where the practice is located to this day.

In 1992 Dr. Brock Smith retired and Dr. Michael Zona took over for him. Graduating 49 years apart these two doctors shared an exam room and lots of stories for 6 months during the transition.

In 1993 Dr. Baldock moved practice to Port Dover and then relocated to Nova Scotia.

In 1994 Dr. Linda T. Hadaller joined and the practice adopted its current name of Simcoe Optometric Clinic.

In 2008 Dr. Amber McKnight (Baxter) joined Simcoe Optometric Clinic followed by Dr. Allison VanBerlo (Stickl) in 2011.

At the end of 2012 Drs. Pickard and Sohier retired after dedicating many years to meeting the eye care needs of our community. 

In 2020 Dr. Matthew Czikk (OD 2020) joined our team as an associate. 

Our practice’s strong foundation allows us to look to the future as we employ the latest eye health technology and practice modern collaborative eye. We continually strive to meet the individual needs of our patients.  We truly live by our practice’s motto: Eye Care – We Care!

Our Location

You can find our practice in the Malo Professional Building on Colborne Street North. We offer plenty of parking behind our building with accessibility-friendly options available.

Our Address

100 Colborne Street North
Simcoe, ON N3Y 3V1

Contact Information

Hours of Operation

Hours of Operation

7:45 AM5 PM
7:45 AM5 PM
7:45 AM8 PM
7:45 AM – 5:00 PM (Closed 11:45 AM – 1:00 PM)
7:45 AM3 PM
8 AM12 PM

Closed long weekends.

Check us out on Instagram

instagram facebook facebook2 pinterest twitter google-plus google linkedin2 yelp youtube phone location calendar share2 link star-full star star-half chevron-right chevron-left chevron-down chevron-up envelope fax