Glasses Frames & Lenses

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See Why We Are Your Best Choice For Eyewear

Why do our patients make us their first choice in eyewear? Because we never stop seeking new brands and exciting designs that will inspire you. Our dispensary is curated with close to 1000 frames and sunglasses to fit every style and budget. Our Optometric Assistants take the time to find the perfect fit for your face, lenses, and visual needs. We always find the frames that keep you confident and smiling! Our highly-trained staff ensure all of your frame and lens measurements are accurate to ensure an optimal visual experience with your eyewear.

Our premium lenses and coatings from ZEISS provide you with superior optics without the premium price tag. We ensure you get the lenses, coatings, and UV protection that your eyes deserve. We strive to make every pair of glasses the best glasses you’ve ever had!

Our frame and lens warranties and “try before you buy” frame lending program are in place to ensure you are completely satisfied with your eyewear purchase. We stand by our products and are always here to address your eyewear needs and concerns.

On-Site Lab

Our on-site finishing lab allows us to customize your eyewear right here in our office.  Your lenses go through rigorous quality control and are always held to the highest accuracy standards. This ensures that your eyewear provides the most clear and comfortable vision. We also offer the flexibility to update the lenses in your own frame while you wait! See the difference our local expertise makes!

Lenses for Your Lifestyle

At Simcoe Optometric, we offer a variety of lens coatings and finishes that suit your lifestyle. By partnering with top-quality manufacturers across the eyewear industry, we find the right lens with the right coating to fit your daily routine. We listen to your vision needs and ensure that we customize your eyewear to provide the best solutions for your unique life. 

Visit the ZEISS My Vision Profile to learn more about the range of lenses available to you, or talk to one of our team members about lens types and finishes for the frames you’re interested in.

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Buffalo

Buffalo by David Bitton brings the effortless, practical, and fashion-forward attitude of Buffalo’s iconic clothing line to eyewear. Originally founded in France, and brought to Montreal more than 30 years ago Buffalo by David Bitton has expanded its versatile fashion collection to include frames. These extrordinary frames feature cutting edge styles crafted from high-quality materials, creating frames that are as unique as the individuals who wear them.

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Carrera

Carrera’s history dates back to 1956, when Austrian sports eyewear maker Wilhelm Anger founded the brand, drawing inspiration from the “Carrera Panamericana” road race - At its time the longest, fastest, and most dangerous race in the world.

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David Beckham

David Beckham has curated a collection of timeless frames made from the very finest materials. His exacting taste and eye for detail have brought together an exceptional contemporary aesthetic with traditional craftsmanship.

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EasyTwist

Life is unpredictable. Luckily, EasyTwist Eyewear gives you sturdy frames you can depend on. Twist them, drop them, sit on them; EasyTwist frames are designed to recover. Don’t let your eyewear hold you back—experience life to the fullest trust EasyTwist’s stylish and innovative glasses to keep up with you.

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Etnia Barcelona

Independent brand of eyewear that has created a wide range of colors and designs for everyone who wants to express themselves: Impersonality kills.

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FYSH

FYSH UK encourages you to express and embrace your individuality. Our frames are inspired by the beauty of the sea and the latest trends, with fluid styling, brilliant colors, and creative textures that let your personality shine through.

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Hugo Boss

Stylish and unique designs matched perfectly for those that need frames that can keep up with their busy lifestyle. High-performance offerings made with durable materials proven to take anything you can throw at them. Classic styling matched with signature Hugo Boss accents shows you don’t have to compromise on a frame to suit your tastes.

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Jungle Eyewear

Take a walk on the wild side with frames from Jungle. With a wide selection of colours, shapes, and styles, Jungle is an affordable brand that has something for everyone.

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Kate Spade

Kate Spade's eyewear collection features eyeglasses and sunglasses that are flirty and feminine, frames in classic styles and modern shapes with striking prints and bold color palettes. These designs will impress any fashionista.

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Kensie

Since being created in 1994, Kensie has grown to be a globally recognized brand name that offers international styling, quality, and fabrications at affordable price points.

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Missoni

A fashion label that is defined by quality and luxury is Missoni. The collection of Missoni eyeglasses showcase a multitude of classic colour tones paired with chic frame shapes that are made to illuminate your facial features. Graceful lines and structured temples add stunning fashion details that make each model impeccable. Missoni glasses are great for all ocassions.

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Oakley

Oakley invents each new product with a design philosophy called sculptural physics: the discipline of solving problems with science and wrapping them in art. Supported by an infrastructure that includes the latest tools of technology, Oakley engineers and artisans continue to expand the company’s array of product categories.

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Ray-Ban

Ray-Ban has always been durable, comfortable, and attractive from the vintage classics to the present-day trendy frames. From celebrities to your friends, Ray-Ban is always a favorite.

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Rebecca Minkoff

These gorgeous, vintage-inspired sunglasses offer a fresh point of view and inspire everyone to celebrate their inner star. Whether you’re more of a Hepburn or a Joplin, Rebecca Minkoff has the perfect pair of sunglasses to celebrate you.

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Shaw Lenses

The SHAW lens process uses a patent-pending method to model eye rotation accurately to predict distortions caused by eyeglasses. We then use that information to design a lens that reduces or eliminates the distortion other lenses can cause.

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Silhouette

Silhouette is the leading manufacturer of high-quality eyewear, with a strong focus on rimless design—a celebrated leader with a unique commitment to design and to manufacture sophisticated eyewear.

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Stepper

The most comfortable fit and overall design are packaged into every frame that Stepper produces. Precision crafted and infused with technology to provide a lightweight, long-lasting eyewear pair are just some of the features Stepper glasses offer.

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Superflex

From traditional to trendy, the Superflex collection boasts over 90 styles to choose from in a vast array of ladies', men's, unisex, and children's eyewear. With quality, selection, and style at the forefront, Superflex provides a frame selection for every member of the family at down-to-earth prices.

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Takumi

Radiating quality while maintaining a simple elegance, the Takumi collection is a streamlined fusion of art, luxurious styling, and sophistication. Inspired by the graceful lines found in Japanese design and the enterprising spirit of the West, Takumi, meaning master craftsman, lives up to its definition.

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Ted Baker

Ted Baker eyewear (a sub-brand of Tura Inc) is a quirky brand that features mixed styles of retro influences and contemporary fare. Considered a quintessentially British brand, Ted Baker eyeglass frames emphasize clean silhouettes and iconic details.

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Tura Frames

Inspired by American jewelry, Tura eyewear infuses feminine flair with bold beauty. Elegant and expressive, our frames enhance the style of every woman who wears them. Employing extraordinary materials, jewel-like refinements and an exacting dedication to detail, Tura creates captivating eyewear. Since inventing fashion eyewear over 80 years ago, Tura has reinvented it every season since. Through technical mastery and passion for precision, we redefine what’s now and what’s next. Tura believes that eyewear shouldn't simply let you see better, it should make you look better too.

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Under Armour

Under Armour sunglasses are built with the same type of performance innovation as all our gear, so they stay put and help you see clearer every time you work out or compete.

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Zeiss

ZEISS provides a broad performance spectrum in each lens category to best serve individual consumer needs.  Individualized premium ZEISS freeform lenses provide the highest degree of customization in lens design and the optimal visual experience.

Our Location

You can find our practice in the Malo Professional Building on Colborne Street North. We offer plenty of parking behind our building with accessibility-friendly options available.

Our Address

100 Colborne Street North
Simcoe, ON N3Y 3V1

Contact Information

Hours of Operation

Hours of Operation

Monday
7:45 AM5 PM
Tuesday
7:45 AM5 PM
Wednesday
7:45 AM5 PM
Thursday
7:45 AM – 5:00 PM (Closed 11:45 AM – 1:00 PM)
Friday
7:45 AM5 PM
Saturday
7:45 AM – 12:00 PM (September – May)
Sunday
Closed
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