About Our Optometry Practice

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Our Mission Statement

Our goal is to provide optimal vision care for each patient through comprehensive eye exams, quality products, patient education, and superior customer service. We proudly continue a tradition of serving our community since 1947.

Committed to Our Community

Giving back to our community is at the heart of what we do. We believe that supporting local initiatives helps strengthen the place we call home.

We proudly support organizations like the Simcoe Rotary Club, the Norfolk Music Arts Festival, and local youth sports teams. Our team has partnered with the Waterford Lions Club to provide glasses for children in need, ensuring every child has the opportunity to see clearly.

We’ve also sponsored musical performances in local nursing homes, bringing joy and connection to residents through the power of music. Caring for our community goes beyond eye exams—it’s about making a difference in the lives of those around us. We’re honoured to play a role in keeping Norfolk County a vibrant, thriving place for all.

Meet Our Eye Doctors in Simcoe

Our Doctors

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Dr. Amber McKnight

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Dr. Allison VanBerlo

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Dr. Matthew Czikk

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Dr. Kaitlyn Sinclair

Meet Our Team

Our Doctors

Chris

Julie

Jenna

Barb

Karen

Steph

Linda

Heather

Suzanne

Our Practice Associations

Our doctors are proud to be members of the Canadian Association of Optometrists, The Ontario Association of Optometrists, and the Simcoe and District Chamber of Commerce.

A Brief History of Simcoe Optometric Clinic

1947

In 1947, Dr. Brock Smith (OD 1943) returned to Simcoe after military service and started practicing optometry at the back of his parents’ jewelry store on Peel Street. He once did an eye exam and then sold a pair of eyeglasses and an engagement ring to the same person on the same day!

1968

In 1968, Dr. Alan Baldock joined Dr. Smith, and together, they set up practice on Robinson Street in Simcoe.

1974

In 1974, Dr. Kathleen Pickard graduated at the top of her class at the University of Waterloo and joined what was then known as Smith, Baldock and Pickard Optometrists on Robinson Street.

1985

In 1985, Dr. Peter Sohier (OD 1978) joined the practice and together they established a new location at 100 Colborne St. N. in Simcoe, where the practice is located today.

1992

In 1992, Dr. Brock Smith retired, and Dr. Michael Zona took over for him. Graduating 49 years apart, these two doctors shared an exam room and lots of stories for 6 months during the transition.

1993

In 1993, Dr. Baldock moved the practice to Port Dover and then relocated to Nova Scotia.

1994

In 1994, Dr. Linda T. Hadaller joined, and the practice adopted its current name, Simcoe Optometric Clinic.

2008

In 2008, Dr. Amber McKnight (Baxter) joined Simcoe Optometric Clinic, followed by Dr. Allison VanBerlo (Stickl) in 2011.

2012

At the end of 2012, Drs. Pickard and Sohier retired after dedicating decades to meeting the eye care needs of our community.

2020

In 2020, Dr. Matthew Czikk (OD 2020) joined our team as an associate. 

2023

In 2023, Dr. Kaitlyn Sinclair joined our practice, bringing a wealth of expertise and a commitment to providing exceptional eye care to our community.

Our practice’s strong foundation allows us to look to the future. We employ the latest eye health technology and practice innovative collaborative eye care. We continually strive to meet the unique needs of our patients. We truly live by our practice’s motto: Eye Care—We Care!

Come Visit Us in Simcoe!

You can find our optometry practice in the Malo Professional Building on Colborne Street North. We offer plentiful parking behind our building with accessibility-friendly options available.

Our Address

100 Colborne Street North
Simcoe, ON N3Y 3V1

Contact Information

Hours of Operation

Monday
7:45 AM5 PM
Tuesday
7:45 AM5 PM
Wednesday
7:45 AM5 PM
Thursday
7:45 AM – 5:00 PM (Closed 11:45 AM – 1:00 PM)
Friday
7:45 AM3 PM
*Saturday
Closed
Sunday
Closed

Closed long weekends.
*From June to August, the office is closed on Saturdays. September to May, Saturday hours are 8:00am to 12:00pm.

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